This is the Masterclass where you, an impossible-tackler learn how to make it possible. Because what you do matters.
The Future of Fundraising is Waiting for You!
Why This Masterclass?
Fundraising professionals have limited resources to maximize their profits while providing an incredibly high donor experience. To say it’s an impossible task is an understatement. But, with this Masterclass, you will get the interactive, hands-on experience with tangible takeaways to learn how to stand out in all the right ways, raise more, and save time as they do it, from none other than the very best experts in the fundraising space.
About The Organizers
Layne The Auctionista and Rebecca Alfred from Trellis Social Enterprise Inc. wanted to find a way to share their vast experience and help individuals progress in the fundraising space. What better way than hosting an action-packed Fundraising Masterclass with experts from the industry! With years of experience, Layne The Auctionista has helped charities raise millions of dollars. Rebecca Alfred helps organizations find unique fundraising opportunities. She has supported hundreds of organizations as they run fundraisers with specialized expertise in signature fundraising events and donor experience.
What is Included?
This two half-day virtual masterclass includes engaging speaking sessions with fundraising experts, as well as stories from fundraising professionals like you! You'll also receive your online "Masterclass Survival Pack" to get you ready for fun-filled sessions packed with learnings! No doubt about it, this Masterclass will change how you fundraise in 2023 and beyond.
This Masterclass is CFRE Approved!
Full participation in the Making the Impossible Possible Fundraising Masterclass is applicable for 6 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Layne The Auctionista (they/them)
Layne The Auctionista is a fundraising powerhouse devoted to “moving the dial on philanthropy.” Layne’s distinct value is loyalty, determination, and desire to bring best practices and proven strategies of the Benefit Auction world to clients and business partners.
Rebecca Alfred (she/her)
Rebecca is part of the team at Trellis Social Enterprise Inc, supporting charitable organizations, hospital foundations, non-profits, and other organizations to find new online approaches to raising funds for the causes they care about.
Through her work experiences, Liz has been involved in all aspects of fundraising - from signature events, direct mail campaigns to major gift strategy and volunteer management. In all those areas, she has implemented systems for greatest success and sustainability.
Michelle Paonessa (she/her)
Michelle Paonessa is the Fundraising Events Officer at Children’s Health Foundation. In her role Michelle works on planning major signature fundraisers for the foundation to raise money for Children’s Hospital, CHRI and TVCC. She graduated from the Corporate Communications and Public Relations Program at Fanshawe, and also graduated from Wilfred Laurier with a double major in Philosophy and Communications.
Mark Awad (he/him)
Mark Awad is Director of Business Development at bb Blanc Inc. With over 16 years in the events industry, Mark has managed trade show & exhibit programs and experiential activations for a variety of corporations and reputable brands across North America. At bb Blanc since 2013, his focus has been to educate companies, event managers and producers on the importance of audiovisual technology and creative production value. Mark has been an integral part of the growth at bb Blanc, building partnerships with some of Canada’s top organizations and associations.
Heather Nelson (she/her)
Founder and President at boutique fundraising consultancy, BridgeRaise, Heather and her team help nonprofits raise more money from companies by prioritizing aligned values. Heather is a 20+ year fundraiser, corporate partnership expert, mentor, teacher, tree person, and a dog and hockey mom!
Learn More About the Sessions
Corporate Sponsorship: Get it and Grow it
There are basics you can, and should, have in place to be an awesome recipient of corporate sponsorship (and I will give you a quick checklist of these!). Still, no matter what you have in place, success in getting sponsors and growing them depends on building relationships through a clear prospect to partner journey.
Together, we will walk through BridgeRaise’s proven approach to provide you with a framework, and examples you can apply to build for success.
Get Dialed In On Fund-A-Need: A Case Study with Carpenter Hospice
John Gilbert (Carpenter Hospice) walks us through proven strategies to build a successful Fund-A-Need; applying data-driven decisions, calculating revenue goals, crafting your testimonial and more.
In 30 minutes, you’ll learn the key steps including post-event actions to ensure a healthy donor pipeline.
Surge your Live Auction Profit
Layne teaches participants the structure of a live auction and breaks down the best practices that are required to build a strong, revenue generating live auction that will WOW guests and soar your profits.
Hello, It's Me You've Been Looking For: Leveraging Demographic Data for Event Success
Attendees will understand how to leverage data and demographics to secure the best auction items, demonstrate impact to sponsors, identify potential event volunteers and engage effectively with attendees before, during and after the event!
Event Fundraising Tactics that Break the Norm - A Case Study with Children’s Health Foundation
Curious how you can introduce new approaches to fundraising, engage donors, and raise more than you have in the past? Well in this session, Michelle will walk us through how the Children’s Health Foundation has changed its fundraising strategies for events and engaged donors like never before. She’ll also share some actionable tactics that you can implement into your next fundraiser.
How to Incorporate the Right AV Production at Your Fundraiser
So, you are hosting a big fundraiser gala? How do you assure your story is being told to each attendee?
In this session, Mark will explain how important audiovisual technology is for enhancing the audience experience at your next fundraiser gala and how that will lead to more impactful results.
He will share ideas and solutions for planning, budgeting, and executing the right production that will ensure your event leaves a lasting impression on your audience, as well as encouraging them to reach into their pockets for a little extra during your event.