64% of charities did not meet their fundraising goal in 2020; however, there is light at the end of the tunnel as more and more North Americans are vaccinated and this again begins to change the future of fundraising. 93% of charities and industry experts are eager to once again plan in-person events, but 92% think virtual events are worth keeping beyond the pandemic. Why are so many people holding onto virtual fundraisers? Are donors willing to show up?
We have conducted a survey of hundreds of events, with data coming from charities, industry experts, and donors across North America. This report highlights our key takeaways.
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