Watch the full video interview with Bronwyn Greer, Tournament Director, U.S. Men’s Clay Court Championship.
Every year, Fayez Sarofim & Co. presents the U.S. Men’s Clay Court Championship. This year, the event was forced to be cancelled last minute and the tournament made a very quick and drastic change to their annual event.
Three weeks before their tournament, everything was shut down. They were ready for 40,000 people to attend their event in Houston, Texas. The tournament organizers wanted to support the Houston community in some way and hosting a virtual gala was a new and exciting way to do it.
Bronwyn Greer, Tournament Director of Fayez Sarofim & Co. U.S. Men’s Clay Court Championship, was familiar with the national Stay at Home Gala hosted on Trellis and decided to take a shot at a virtual event herself.
Unique Event Experience
Bronwyn and her team had three weeks to pull it off. The event was very different from their usual live event, instead of watching professional tennis players on the court, the event was an entertaining interaction between the pro players and a trivia host.
“Attendees felt like they were close-up and personal with the players they would normally only see on the court.” – Bronwyn Greer, Tournament Director, U.S. Men’s Clay Court Championship
The event raised just under $40,000 and it was all donated to the Houston Community, partnered with Greater Houston Community Foundation, to go towards their covid relief fund.
Bronwyn had never run a charity driven event before.
“The fact that Trellis has this platform, that is essentially plug-and-play, made it a no brainer [to use Trellis]. It was very easy for us to understand it and put our stamp on it to make it our own.” – Bronwyn Greer
The event participants loved the entire experience. Bronwyn’s team was thankful they were able to help the community and put their guests in front of professional tennis players that they wanted to see.